Skip to main content
Zee Academy · Lesson 20 · From Idea to Launch (End-to-End Checklist)

Technical SEO, Core Web Vitals and Google Search Console

How to give a new website the best chance of ranking well on Google for local searches.

All lessons

What you will learn

  • Local SEO: include your line of business and city in the page title (e.g. "Plumber Munich | Business Name").
  • LCP (Largest Contentful Paint): the main image at the top should be compressed (WebP/AVIF) and marked with priority in the Next.js Image component.
  • CLS (Cumulative Layout Shift): every image needs a defined width and height so the page doesn't "jump" while it loads.
  • Google Business Profile: link your website to your listing on Google Maps so local customers can find you.

Google Search Console steps

1. Add a "Domain" property -> 2. Copy the TXT record into your DNS zone -> 3. Click Verify -> 4. Submit /sitemap.xml.

Tip from practice

Always test how your link looks when you send it on WhatsApp. If it doesn't show a good image and an accurate description (OpenGraph), people are less likely to click it.